by Amy Brann | Jan 29, 2020 | Behavior & Mindset Change
There is quite a lot of debate around whether it’s possible to change your personality, or whether it is something that is pretty fixed across your lifetime. For a while now, science has been providing evidence to support the former – that your personality can...
by Amy Brann | Nov 20, 2017 | Motivation
Nudging: Being a choice architect. Last month, the Sveriges Riksbank Prize in Economic Sciences (in Memory of Alfred Nobel and therefore sometimes called the Nobel Prize for Economics) went to Richard Thaler, a Professor of Behavioral Science and Economics at the...
by Amy Brann | Feb 2, 2014 | Habits, Motivation
It’s February. Memories of Christmas may be fading fast but in the New Year some things are undoubtedly still playing on our minds. Whether it’s a touch of guilt about festive over-indulgence or a sense of the significance of the New Year as a new opportunity, there...
by Amy Brann | Oct 31, 2013 | Habits, Neuroscience in Action
Last time I described differences between ACTIONS and HABITS. Actions are intentional which means we consciously identify a goal and then decide how we’re going to get it. These goals may change as our motivation changes (we shift from chips to cake part way through a...
by Amy Brann | Sep 25, 2013 | Habits, Neuroscience in Action
We’re making a neuroscientific foray into hard-core science of the brain – delving into the world of rat brains and minds. Specifically, I am going to focus on a series of studies that have great relevance to understanding human behaviour. And you might even...
