by Amy Brann | Feb 2, 2014 | Habits, Motivation
It’s February. Memories of Christmas may be fading fast but in the New Year some things are undoubtedly still playing on our minds. Whether it’s a touch of guilt about festive over-indulgence or a sense of the significance of the New Year as a new opportunity, there...
by Amy Brann | Oct 31, 2013 | Habits, Neuroscience in Action
Last time I described differences between ACTIONS and HABITS. Actions are intentional which means we consciously identify a goal and then decide how we’re going to get it. These goals may change as our motivation changes (we shift from chips to cake part way through a...
by Amy Brann | Sep 25, 2013 | Habits, Neuroscience in Action
We’re making a neuroscientific foray into hard-core science of the brain – delving into the world of rat brains and minds. Specifically, I am going to focus on a series of studies that have great relevance to understanding human behaviour. And you might even...
by Amy Brann | Aug 26, 2013 | Neuroscience in Action
I’ve described in the past that our conscious minds – the thing you are using right now to read and consider this – is limited in its capacity. It can fill up. Thinking can become hard work and it can hurt. When this happens we tend to stop thinking and...
by Amy Brann | Jul 26, 2013 | Creativity, Neuroscience in Action
There’s a treatment for phobias called ‘systematic desensitization’. If you had arachnophobia and I placed a spider on your arm, you would react ‘badly’. Perhaps your heart rate would go up a little… you might have a tendency to move out of the way – away...
