Why is creativity so important to organisations? And more importantly, how do you become more creative? Creating environments which are conducive to creative thinking is often at odds with the task-directed emphasis of a working day.


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Boosting Creativity in the Brain

Tracking and boosting creativity in the brain Thinking creatively isn’t just about generating novel thoughts, it is about suppressing obvious ones too. This isn’t anything new. It is obvious in fact. We already know from previous creativity research relating to what’s...

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Creativity. Is Your Intelligence Having Fun?

Creativity. Is Your Intelligence Having Fun? If I asked you to name a famous person who you thought has (or had) a really creative mind, what would your answer be? Have a think for a minute. When I asked a friend of mine this question, his answer was Joan Miró the...

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