Deliver an impressive leadership event that people rave about for years…not just because it was amazing…but because of what happened next!

In the most lively and energetic way Amy has helped us understand how our brain can prevent us from reaching our full potential and has given us some practical ways to overcome this. Very insightful and stimulating.

Rob Koremans, MD, CEO, Recordati S.p.A

At Synaptic Potential, our impact transcends industries, reaching from banks to healthcare, and from food to tech. While the satisfaction of delivering outstanding conference experiences is undeniably rewarding, our true passion lies in ensuring that your attendees not only revel in the event but also return home equipped to articulate newfound insights and support their teams in navigating what lies ahead.

In today’s event landscape, the essentials—impeccable food, comfortable accommodation, engaging speakers, and content aligned with organisational goals—are non-negotiable. Participants rightfully expect positive experiences, opportunities to network, and a measurable ROI that keeps the finance team content. However, orchestrating an event that propels individuals to the next level of their potential requires a nuanced understanding of cognitive dynamics. This is where our expertise shines.

Recognising that larger aspirations demand innovative approaches, we specialise in leveraging our knowledge of the brain to enhance your event’s impact. We don’t just deliver keynotes; we catalyse transformations, ensuring that your audience not only enjoys the moment but leaves armed with the tools to enact lasting change in their professional spheres.

Fill in your details below, send us a message and we’d love to start a conversation.


Internal events for senior leaders are normally filled with very smart people. The problem isn’t often not knowing what to do. It’s about how. A director with a phD at an event recently stood up and shared with the other 300 people in the room:

“I have been having Coaching for 6 months to try to help me with this challenge, and today I’ve just realised HOW I solve this problem. You’ve explained the science behind what I really felt was what I needed to do, so I now have the confidence and strategy to make it happen. It’s going to change every working week and free me up to do the work I know I should be doing, but never had time for.”

Keynotes we deliver, and the strategic advice we offer to support your event, is designed to:

  • Support powerful, organisationally transformative habit formation
  • Equip time challenged individuals
  • Translating cutting edge science into practical actions

We offer people insight into how to work with their amazing brains in contexts not typically designed to unlock their Whole Brain PotentialTM

How we help you shine

Synaptic Potential chose to only partner with 20 companies a year to support their internal events. This means that they can focus on them and tailor their support and keynote input. Many good keynote speakers fly from event to event and deliver exactly the same thing. Our founder, Amy Brann, believes in delivering quality rather than quantity. She likes to get to know the companies and people we serve so she can make more appropriate suggestions. 

This is the typical process we go through when supporting with internal events, although we remain flexible to any of your specific needs or preferences. 

leadership events

Step 1 – Event Questionnaire

The purpose of our event questionnaire is to understand your needs. We want to serve you well and ensure we contribute to a very successful event so people are really impressed. As we have been doing this for many years now, we know the information that is helpful to us to enable us to best serve you. This questionnaire gives you the opportunity to share all the logistical and outcome based information that we need upfront. We will also seek to understand the overall flow of the event so please share an agenda if possible. 

If you choose to partner with us, then we send you a contract and give you access to our speaker booker pack which includes everything you need in the run up to the event.

Arrange a call - Synaptic Potential

Step 2 – Initial Briefing Call

During our initial briefing call we want to hear more details about this event. Feel free to send us any collateral beforehand for Amy to digest and familiarise herself with your internal language. Amy will have more content focused questions for you, and is happy to answer any questions you have for her. 

onboarding - HR policies

Step 3 – Amy tailors the session to meet your outcomes

Ensuring that the stories included are the best fit for your audience, any sensitive topics are avoided, the specific, practical takeaways are going to be the most impactful for your people is what happens during this step. If you have workshop time, Amy is also happy to recommend a structure and activities to be used during this time.

brain - unlocking potential

Step 4 – Final Briefing Call / Email

We like to run our thoughts by you so there are no surprises on the day! We want you to have the opportunity to suggest any tweaks or finer nuances that make our messages super relevant and actionable for your people. Amy can also provide any guidance around tweaking the design of the event to make it easiest for attendees brain’s to be in the states you need them to be for the outcomes you’ve set for the event.

thinking- Workspace strategies

Step 5 – Post Event Debrief

After your event we are happy to have a call with your stakeholders to explain anything we noticed on the day. We are often in a privileged position to see or hear things that could be of value to you

At this level you need input that is tailored to your context. Synaptic Potential are experts in applying neuroscience and behavioural science, but we recognise that you know your people and what you are trying to do best. So we choose to partner with you. 

“The session today really helped identify where we have some things to clarify and to work on… appreciate you tailoring so much of the content to our situation.”

James Cockin, EMEA Head of Employee Communication & Engagement,  Citi Bank

Events should be safe spaces where people are engaged, curious and committed to wrestling with ideas and questions that will help everyone with the next stage of the organisation’s evolution. 

“Amy was fantastic! Insightful, energetic, personable, we had more than 200 of our employees join today and the amount of questions – we didn’t even get to answer – speaks for itself.”

Heike Diakhaté, Senior Talent & Development Partner,  Adobe

“It was a huge success from reading some of the feedback comments that have come through. Thank you so much Amy.”

Ayesha Khan, Consultant People Advisory Services, EY

We want your event to be remembered for all of the right reasons.

A lot goes into organising these occasions and we want it to deliver what you need it to. 

Ready to delve into a productive discussion about elevating your leadership event?

Drop us an email to set up a call – just an initial conversation about what you’re trying to achieve. It’s an opportunity for us to understand your goals and share some of our experience gained through working with global companies putting on events in over 20 countries for over 20 years!

We recognise the significance of the work you do and approach it with the gravity it deserves. We would enjoy a down-to-earth conversation (where we typically learn too) and explore whether we’re the right fit to enhance your event.


What would the cost be?

Costs for internal events for senior leaders range between £7,500 – £25000 – which is a big range! The range takes account of location of the event and the support required before and after. 

Will it be engaging?

One of the most common comments Amy gets about her talks are that they are engaging. (The other that they are inspiring). After a lot of research into how to motivate people some years ago, Amy landed on the realisation that being engaging in brain terms was far more effective. This means that she literally wrote the book on ‘engagement’. Practically, what she is sharing is typically new to audiences – this means that they lean in. Learning more about how your brain works is fascinating. It is an opportunity. So people are already predisposed to be engaged due to the topic. However, Amy also intersperses fascinating content with props, exercises and demonstrations which mean that what she is sharing is deeply engaging. 

Are the keynote talks inclusive and accessible to neurodiverse people?

As Amy studies the brain, and has immediate experience of family members who are neurodiverse, she is aware of the need to ensure talks are widely accessible. Options for any interactivity are typically given and verbal references to human differences mentioned rather than a one-size fits all approach.

Can Amy avoid any internally sensitive issues?

During our briefing call you are encouraged to share, confidentially, any subjects, topics, issues that it would be helpful to steer clear of. There are wise times and places for raising things that need to be discussed and this may not be that for various things. Amy can then be sensitive to any questions that might arise, and also avoid inflaming anything that could be unhelpful.

Do you take questions from the audience?

Amy loves taking questions from the audience and with the topics she speaks on, there are often many questions! This time gives Amy the opportunity to further ensure that she is addressing the exact, live, real world challenges that people are experiencing. She has heard many questions before – and so often is skilled at linking in what she has taught in previous sections to questions. She prefers not to have a list of questions in advance – but instead to allow people to just raise things as they have occurred to them on the day. This typically reveals the things that are most on their minds – and therefore valuable to them to get input into. 

It is your choice how long we allocate for questions. The norm is around 15 minutes however you can construct fireside chats that are an hour of pure questions. There have been times where there have been way too many questions to cover during a session, and Amy has been keen to follow up afterwards with more suggestions and insights! 

Can we have you support us after the event too?

Of course. Keynotes are a wonderful way to launch a new programme. They work wonderfully because there is a shared experience, with positive energy, a shared language and a focus. We can use a keynote to get people excited and keen to get started on a programme (typically for leaders or managers). Core concepts that will flow through the programme are positioned and explained. There is an opportunity for them to ask any questions that they need clarity around. 

Can we have the slides afterwards?

A good keynote speaker will share a pdf that adds more value than the slides afterwards. Slides serve a particular purpose. They are designed to support what is being said, not be a great ‘aide memoire’ per se. Therefore, we tend not to share slides but instead offer resources that will keep layering in the messages from the keynote. We want your people to be changed through what they know and what they do afterwards. 

What size of audience is typical?

There isn’t really a typical! Amy has delivered to groups of 6 and groups of 3500, and most numbers in between. The great thing about keynotes is that you can bring in any size group of people together and inspire, equip, create meaning, offer a shared language, until memorable stories that will bring those people together through a shared experience that will last forever. Amy will tailor the keynote and experience to the room size, shape and the number of people there. 

Does the cost include travel & accommodation?

Our quotes always include travel, and we just ask that you book an extra room in a close hotel to the venue for Amy the night before to ensure that she is safely on site (or close to site) to avoid any last-minute travel challenges. 

How do we make sure the changes stick?

We understand how brains retain information. More importantly though, we know about the variety of different catalysts that make the practical implementation of new knowledge possible. Wherever possible, we like to discuss events early to advise on things that can be done to prime people before they even get to event day. We are happy to supply things (like videos or whitepapers) that help to position and engage people ahead of a talk. We also offer a ́Keeping it Alive’ package to embed learnings and nudge action post events. 

Can Amy work with translators?

Amy is very experienced at working with both simultaneous and consecutive translators. Having studied British Sign Language and done amateur translation for many years she understands better than most the challenges and requirements of working with translators.

Can Amy deliver virtually or in person?

Amy was delivering virtually a long time before Covid struck! During the early days as people were getting to grips with it all she was frequently praised for how engaging people rated her talks. Many companies thought it was done in a more engaging way than previous in person keynotes! Amy does utilise the opportunities virtual delivery offers to ensure the experience is memorable and interactive. Of course, she also is at home delivering in person on a range of stage sizes! 

Is Amy open to sharing the stage, for example by being on a panel?

Amy has been invited to be on many panels before to offer the scientific angle to various topics. From the Bristol balloon Fiesta to highly technical tech conferences, because the brain is involved in all aspects of day-to-day life there are typically fascinating insights that can be shared to add value in any panel.

How long are the keynotes?

Keynotes typically range from 25 – 60 minutes. Shorter than 25 minutes for a keynote tends to be light, and only really focusing on one key idea – which may be suitable for your needs. Longer than 60 minutes and we’d be suggesting some more breakout activities to keep people engaged with the material. Amy’s content is fascinating, and because it is grounded in cutting edge science, it is novel – which takes more energy for the brain to process. 

 The most common duration request for a keynote is 45 minutes plus 15 minutes for Q&A and this seems to work really well. 

Do you have a video showing the keynote?

We do have many snippets available of Amy delivering keynotes all over the world. Every keynote is different as she doesn’t just reel off some tired old script! You can see her latest showreel at This gives a flavour of her speaking style, but also what people say about her and a core framework that SP have developed that we typically use to help us deliver results in dealing with many different presenting challenges. 

Will Amy spend time with the participants (tea break, lunch etc)? Or will she just hide in her room till the time then just pop out and back again?

Amy is keen for your event to be as successful as possible. She wants your organisation to move forward as a result of the input given. She is also super curious, so, whenever her schedule permits she’d love to spend as much time as possible with the participants and organisers. She believes that hearing some of what they are experiencing really helps her to see things from their perspective, use familiar reference points and get a sense of where their energy will be at.

Is Amy available to speak for our conference?

Emailing us to check a particular date request is the quickest way to find out if we can arrange for Amy to be at your event. We will always do whatever we can to make the logistics work if we believe we can serve you.   

How is Amy different as a speaker?

On paper Amy isn’t majorly different from many other people with areas of expertise who work with organisations to help them change, and also is good at speaking to large groups to inspire and equip them. However, the additional report that frequently comes back is that Amy is a genuinely nice human. She really cares and that slips into her work in a variety of different ways. 

Which languages can Amy deliver in?

Amy is a native English speaker. She always delivers in English. However, as she has studied British Sign Language and Deaf Awareness since a young age, she is a very accessible speaker. Frequently she delivers talks in English across the globe. She is clear and measured in how she speaks and therefore is praised for being understood by people for whom English is a second language. 

What platform do you use to deliver virtually?

Typically, we’ll use whichever is the organisation’s preferred platform. If we have a choice though, Zoom has better functionality for these things than Teams still. We will ensure that whatever the platform though, the session is engaging and interactive (if you’re open to that). Some companies engage external organisations to manage this side of things for them, and we’re used to working with them too. 

We use software that enables Amy to be seen fully on screen, or her slides be seen fully on screen, or both at the same time. This further increases engagement as she is always selecting which will be most appropriate for the audience.

What time do you need access to a room before and after the Keynote?

We provide all details like this to you on a rider in advance of the keynote. Amy is flexible, and just needs a short amount of time to check the room in advance and check the tech set up and mic situation. After the keynote she can normally clear out quickly if that’s what you need, or stay to mingle or answer further questions. 

Where does an external speaker best fit in an agenda?

This very much depends on the flow of the event, the outcomes you want to achieve from the event and the context of the people coming to the event. There are normally logistical considerations also, such as key people’s availability. We will discuss all this with you and help you to discern the best agenda slot.

Who have SP supported before?

Amy has been fortunate to deliver keynote talks for a huge range of organisations. In the Pharmaceutical companies like Novartis & Benevolent AI, Haleon, GSK, Astrazenica and healthcare organisations like the NHS. 

Law firms like Allen & Overy, Ashtons Legal & Eversheds. 

Advisory firms like Accenture. 

Finance firms like EY, PayMaya & BDO.

Banks like BNP Paribas and Citi Bank. 

Universities like Bangor, Manchester, Cardiff and Birmingham. 

Charities like Compassion UK & Shelter
Sporting organisations like England Cricket Board, the FA and football teams. 

Tech companies like Interdigital, SAP & Cannon Design. 

Food & drinks companies like Twinings, Mondeleze, Sainsburys & Tesco. 

Energy companies like Gazprom, Falck Renewables & OVO energy. 

Various government departments and councils.
Gaming industry the likes of the Serbian Nordeus company. 

Can we record the talk and keep it on our internal system?

We do have many snippets available of Amy delivering keynotes all over the world. Every keynote is different as she doesn’t just reel off some tired old script! You can see her latest showreel at This gives a flavour of her speaking style, but also what people say about her and a core framework that SP have developed that we typically use to help us deliver results in dealing with many different presenting challenges. 

As we wrap up this journey through the potential of impactful leadership events, we invite you to consider the lasting legacy you can create for your organisation. Synaptic Potential is not just a service; it’s a commitment to transforming events into catalysts for sustained growth and change. The ripples of an extraordinary event extend far beyond the applause – they shape the future of your teams and organisation.

If you’re ready to elevate your leadership events, to create experiences that resonate not just in the moment, but echo into the fabric of your workplace, let’s connect. Email us at to initiate a conversation. We’re not just event specialists; we’re partners in unlocking the full potential of your people and your organisation. Your journey to extraordinary starts here.

Fill in your details below, send us a message and we’d love to start a conversation.