Deliver an impressive leadership event that people rave about for years…not just because it was amazing…but because of what happened next!
“In the most lively and energetic way Amy has helped us understand how our brain can prevent us from reaching our full potential and has given us some practical ways to overcome this. Very insightful and stimulating.”
Rob Koremans, MD, CEO, Recordati S.p.A
At Synaptic Potential, our impact transcends industries, reaching from banks to healthcare, and from food to tech. While the satisfaction of delivering outstanding conference experiences is undeniably rewarding, our true passion lies in ensuring that your attendees not only revel in the event but also return home equipped to articulate newfound insights and support their teams in navigating what lies ahead.
In today’s event landscape, the essentials—impeccable food, comfortable accommodation, engaging speakers, and content aligned with organisational goals—are non-negotiable. Participants rightfully expect positive experiences, opportunities to network, and a measurable ROI that keeps the finance team content. However, orchestrating an event that propels individuals to the next level of their potential requires a nuanced understanding of cognitive dynamics. This is where our expertise shines.
Recognising that larger aspirations demand innovative approaches, we specialise in leveraging our knowledge of the brain to enhance your event’s impact. We don’t just deliver keynotes; we catalyse transformations, ensuring that your audience not only enjoys the moment but leaves armed with the tools to enact lasting change in their professional spheres.
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Internal events for senior leaders are normally filled with very smart people. The problem isn’t often not knowing what to do. It’s about how. A director with a phD at an event recently stood up and shared with the other 300 people in the room:
“I have been having Coaching for 6 months to try to help me with this challenge, and today I’ve just realised HOW I solve this problem. You’ve explained the science behind what I really felt was what I needed to do, so I now have the confidence and strategy to make it happen. It’s going to change every working week and free me up to do the work I know I should be doing, but never had time for.”
Keynotes we deliver, and the strategic advice we offer to support your event, is designed to:
- Support powerful, organisationally transformative habit formation
- Equip time challenged individuals
- Translating cutting edge science into practical actions
We offer people insight into how to work with their amazing brains in contexts not typically designed to unlock their Whole Brain PotentialTM.
How we help you shine
Synaptic Potential chose to only partner with 20 companies a year to support their internal events. This means that they can focus on them and tailor their support and keynote input. Many good keynote speakers fly from event to event and deliver exactly the same thing. Our founder, Amy Brann, believes in delivering quality rather than quantity. She likes to get to know the companies and people we serve so she can make more appropriate suggestions.
This is the typical process we go through when supporting with internal events, although we remain flexible to any of your specific needs or preferences.
Step 1 – Event Questionnaire
The purpose of our event questionnaire is to understand your needs. We want to serve you well and ensure we contribute to a very successful event so people are really impressed. As we have been doing this for many years now, we know the information that is helpful to us to enable us to best serve you. This questionnaire gives you the opportunity to share all the logistical and outcome based information that we need upfront. We will also seek to understand the overall flow of the event so please share an agenda if possible.
If you choose to partner with us, then we send you a contract and give you access to our speaker booker pack which includes everything you need in the run up to the event.
Step 2 – Initial Briefing Call
During our initial briefing call we want to hear more details about this event. Feel free to send us any collateral beforehand for Amy to digest and familiarise herself with your internal language. Amy will have more content focused questions for you, and is happy to answer any questions you have for her.
Step 3 – We tailor the session to meet your outcomes
Ensuring that the stories included are the best fit for your audience, any sensitive topics are avoided, the specific, practical takeaways are going to be the most impactful for your people is what happens during this step. If you have workshop time, Amy is also happy to recommend a structure and activities to be used during this time.
Step 4 – Final Briefing Call / Email
We like to run our thoughts by you so there are no surprises on the day! We want you to have the opportunity to suggest any tweaks or finer nuances that make our messages super relevant and actionable for your people. Amy can also provide any guidance around tweaking the design of the event to make it easiest for attendees brain’s to be in the states you need them to be for the outcomes you’ve set for the event.
Step 5 – Post Event Debrief
After your event we are happy to have a call with your stakeholders to explain anything we noticed on the day. We are often in a privileged position to see or hear things that could be of value to you.
At this level you need input that is tailored to your context. Synaptic Potential are experts in applying neuroscience and behavioural science, but we recognise that you know your people and what you are trying to do best. So we choose to partner with you.
“The session today really helped identify where we have some things to clarify and to work on… appreciate you tailoring so much of the content to our situation.”
James Cockin, EMEA Head of Employee Communication & Engagement, Citi Bank
Events should be safe spaces where people are engaged, curious and committed to wrestling with ideas and questions that will help everyone with the next stage of the organisation’s evolution.
“Amy was fantastic! Insightful, energetic, personable, we had more than 200 of our employees join today and the amount of questions – we didn’t even get to answer – speaks for itself.”
Heike Diakhaté, Senior Talent & Development Partner, Adobe
“It was a huge success from reading some of the feedback comments that have come through. Thank you so much Amy.”
Ayesha Khan, Consultant People Advisory Services, EY
We want your event to be remembered for all of the right reasons.
A lot goes into organising these occasions and we want it to deliver what you need it to.
Ready to delve into a productive discussion about elevating your leadership event?
Drop us an email to set up a call – just an initial conversation about what you’re trying to achieve. It’s an opportunity for us to understand your goals and share some of our experience gained through working with global companies putting on events in over 20 countries for over 20 years!
We recognise the significance of the work you do and approach it with the gravity it deserves. We would enjoy a down-to-earth conversation (where we typically learn too) and explore whether we’re the right fit to enhance your event.
As we wrap up this journey through the potential of impactful leadership events, we invite you to consider the lasting legacy you can create for your organisation. Synaptic Potential is not just a service; it’s a commitment to transforming events into catalysts for sustained growth and change. The ripples of an extraordinary event extend far beyond the applause – they shape the future of your teams and organisation.
If you’re ready to elevate your leadership events, to create experiences that resonate not just in the moment, but echo into the fabric of your workplace, let’s connect. Email us at info@synapticpotential.com to initiate a conversation. We’re not just event specialists; we’re partners in unlocking the full potential of your people and your organisation. Your journey to extraordinary starts here.
Fill in your details below, send us a message and we’d love to start a conversation.
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