Deliver an impressive event that people rave about for years…not just because it was amazing…but because of what happened next!
“In the most lively and energetic way Amy has helped us understand how our brain can prevent us from reaching our full potential and has given us some practical ways to overcome this. Very insightful and stimulating.”
Rob Koremans, MD, CEO, Recordati S.p.A
At Synaptic Potential, our impact transcends industries, reaching from banks to healthcare, and from food to tech. While the satisfaction of delivering outstanding conference experiences is undeniably rewarding, our true passion lies in ensuring that your attendees not only revel in the event but also return home equipped to articulate newfound insights and support their teams in navigating what lies ahead.
In today’s event landscape, the essentials—impeccable food, comfortable accommodation, engaging speakers, and content aligned with organisational goals—are non-negotiable. Participants rightfully expect positive experiences, opportunities to network, and a measurable ROI that keeps the finance team content. However, orchestrating an event that propels individuals to the next level of their potential requires a nuanced understanding of cognitive dynamics. This is where our expertise shines.
Recognising that larger aspirations demand innovative approaches, we specialise in leveraging our knowledge of the brain to enhance your event’s impact. We don’t just deliver keynotes; we catalyse transformations, ensuring that your audience not only enjoys the moment but leaves armed with the tools to enact lasting change in their professional spheres.
Fill in your details below, send us a message and we’d love to start a conversation.
Internal events for senior leaders are normally filled with very smart people. The problem isn’t often not knowing what to do. It’s about how. A director with a phD at an event recently stood up and shared with the other 300 people in the room:
“I have been having Coaching for 6 months to try to help me with this challenge, and today I’ve just realised HOW I solve this problem. You’ve explained the science behind what I really felt was what I needed to do, so I now have the confidence and strategy to make it happen. It’s going to change every working week and free me up to do the work I know I should be doing, but never had time for.”
Keynotes we deliver, and the strategic advice we offer to support your event, is designed to:
- Support powerful, organisationally transformative habit formation
- Equip time challenged individuals
- Translating cutting edge science into practical actions
We offer people insight into how to work with their amazing brains in contexts not typically designed to unlock their Whole Brain PotentialTM.
“The session today really helped identify where we have some things to clarify and to work on… appreciate you tailoring so much of the content to our situation.”
James Cockin, EMEA Head of Employee Communication & Engagement, Citi Bank
Events should be safe spaces where people are engaged, curious and committed to wrestling with ideas and questions that will help everyone with the next stage of the organisation’s evolution.
“Amy was fantastic! Insightful, energetic, personable, we had more than 200 of our employees join today and the amount of questions – we didn’t even get to answer – speaks for itself.”
Heike Diakhaté, Senior Talent & Development Partner, Adobe
“It was a huge success from reading some of the feedback comments that have come through. Thank you so much Amy.”
Ayesha Khan, Consultant People Advisory Services, EY
We want your event to be remembered for all of the right reasons. A lot goes into organising these occasions and we want it to deliver what you need it to.
- What would the cost be?
- Does the cost include travel & accommodation?
- Is Amy available to speak for our conference?
- Will it be engaging?
- How do we make sure the changes stick?
- How is Amy different as a speaker?
- Which languages can Amy deliver in?
- Can Amy work with translators?
- Are the keynote talks inclusive and accessible to neurodiverse people?
- Can Amy avoid any internally sensitive issues?
- Can Amy deliver virtually or in person?
- What platform do you use to deliver virtually?
- Do you take questions from the audience?
- Is Amy open to sharing the stage, for example by being on a panel?
- What time do you need access to a room before and after the Keynote?
- Can we have you support us after the event too?
- How long are the keynotes?
- Where does an external speaker best fit in an agenda?
- Can we have the slides afterwards?
- Do you have a video showing the keynote?
- Who have Synaptic Potential supported before?
- What size of audience is typical?
- Can we record the talk and keep it on our internal system
- Will Amy spend time with the participants (tea break, lunch etc)? Or will she just hide in her room till the time then just pop out and back again?
Costs for internal events for senior leaders range between £7,500 – £25000 – which is a big range! The range takes account of location of the event and the support required before and after.
Our quotes always include travel, and we just ask that you book an extra room in a close hotel to the venue for Amy the night before to ensure that she is safely on site (or close to site) to avoid any last-minute travel challenges.
Emailing us to check a particular date request is the quickest way to find out if we can arrange for Amy to be at your event. We will always do whatever we can to make the logistics work if we believe we can serve you.
One of the most common comments Amy gets about her talks are that they are engaging. (The other that they are inspiring). After a lot of research into how to motivate people some years ago, Amy landed on the realisation that being engaging in brain terms was far more effective. This means that she literally wrote the book on ‘engagement’. Practically, what she is sharing is typically new to audiences – this means that they lean in. Learning more about how your brain works is fascinating. It is an opportunity. So people are already predisposed to be engaged due to the topic. However, Amy also intersperses fascinating content with props, exercises and demonstrations which mean that what she is sharing is deeply engaging.
We understand how brains retain information. More importantly though, we know about the variety of different catalysts that make the practical implementation of new knowledge possible. Wherever possible, we like to discuss events early to advise on things that can be done to prime people before they even get to event day. We are happy to supply things (like videos or whitepapers) that help to position and engage people ahead of a talk. We also offer a ́Keeping it Alive’ package to embed learnings and nudge action post events.
On paper Amy isn’t majorly different from many other people with areas of expertise who work with organisations to help them change, and also is good at speaking to large groups to inspire and equip them. However, the additional report that frequently comes back is that Amy is a genuinely nice human. She really cares and that slips into her work in a variety of different ways.
Amy is a native English speaker. She always delivers in English. However, as she has studied British Sign Language and Deaf Awareness since a young age, she is a very accessible speaker. Frequently she delivers talks in English across the globe. She is clear and measured in how she speaks and therefore is praised for being understood by people for whom English is a second language.
Amy is very experienced at working with both simultaneous and consecutive translators. Having studied British Sign Language and done amateur translation for many years she understands better than most the challenges and requirements of working with translators.
As Amy studies the brain, and has immediate experience of family members who are neurodiverse, she is aware of the need to ensure talks are widely accessible. Options for any interactivity are typically given and verbal references to human differences mentioned rather than a one-size fits all approach.
During our briefing call you are encouraged to share, confidentially, any subjects, topics, issues that it would be helpful to steer clear of. There are wise times and places for raising things that need to be discussed and this may not be that for various things. Amy can then be sensitive to any questions that might arise, and also avoid inflaming anything that could be unhelpful.
Amy was delivering virtually a long time before Covid struck! During the early days as people were getting to grips with it all she was frequently praised for how engaging people rated her talks. Many companies thought it was done in a more engaging way than previous in person keynotes! Amy does utilise the opportunities virtual delivery offers to ensure the experience is memorable and interactive. Of course, she also is at home delivering in person on a range of stage sizes!
Typically, we’ll use whichever is the organisation’s preferred platform. If we have a choice though, Zoom has better functionality for these things than Teams still. We will ensure that whatever the platform though, the session is engaging and interactive (if you’re open to that). Some companies engage external organisations to manage this side of things for them, and we’re used to working with them too.
We use software that enables Amy to be seen fully on screen, or her slides be seen fully on screen, or both at the same time. This further increases engagement as she is always selecting which will be most appropriate for the audience.
Amy loves taking questions from the audience and with the topics she speaks on, there are often many questions! This time gives Amy the opportunity to further ensure that she is addressing the exact, live, real world challenges that people are experiencing. She has heard many questions before – and so often is skilled at linking in what she has taught in previous sections to questions. She prefers not to have a list of questions in advance – but instead to allow people to just raise things as they have occurred to them on the day. This typically reveals the things that are most on their minds – and therefore valuable to them to get input into.
It is your choice how long we allocate for questions. The norm is around 15 minutes however you can construct fireside chats that are an hour of pure questions. There have been times where there have been way too many questions to cover during a session, and Amy has been keen to follow up afterwards with more suggestions and insights!
Amy has been invited to be on many panels before to offer the scientific angle to various topics. From the Bristol balloon Fiesta to highly technical tech conferences, because the brain is involved in all aspects of day-to-day life there are typically fascinating insights that can be shared to add value in any panel.
We provide all details like this to you on a rider in advance of the keynote. Amy is flexible, and just needs a short amount of time to check the room in advance and check the tech set up and mic situation. After the keynote she can normally clear out quickly if that’s what you need, or stay to mingle or answer further questions.
Of course. Keynotes are a wonderful way to launch a new programme. They work wonderfully because there is a shared experience, with positive energy, a shared language and a focus. We can use a keynote to get people excited and keen to get started on a programme (typically for leaders or managers). Core concepts that will flow through the programme are positioned and explained. There is an opportunity for them to ask any questions that they need clarity around.
Keynotes typically range from 25 – 60 minutes. Shorter than 25 minutes for a keynote tends to be light, and only really focusing on one key idea – which may be suitable for your needs. Longer than 60 minutes and we’d be suggesting some more breakout activities to keep people engaged with the material. Amy’s content is fascinating, and because it is grounded in cutting edge science, it is novel – which takes more energy for the brain to process.
The most common duration request for a keynote is 45 minutes plus 15 minutes for Q&A and this seems to work really well.
This very much depends on the flow of the event, the outcomes you want to achieve from the event and the context of the people coming to the event. There are normally logistical considerations also, such as key people’s availability. We will discuss all this with you and help you to discern the best agenda slot.
A good keynote speaker will share a pdf that adds more value than the slides afterwards. Slides serve a particular purpose. They are designed to support what is being said, not be a great ‘aide memoire’ per se. Therefore, we tend not to share slides but instead offer resources that will keep layering in the messages from the keynote. We want your people to be changed through what they know and what they do afterwards.
We do have many snippets available of Amy delivering keynotes all over the world. Every keynote is different as she doesn’t just reel off some tired old script! You can see her latest showreel at www.amybrann.com. This gives a flavour of her speaking style, but also what people say about her and a core framework that SP have developed that we typically use to help us deliver results in dealing with many different presenting challenges.
Amy has been fortunate to deliver keynote talks for a huge range of organisations.
- Pharmaceutical companies like Novartis & Benevolent AI, Haleon, GSK, Astrazenica and healthcare organisations like the NHS.
- Law firms like Allen & Overy, Ashtons Legal & Eversheds.
- Advisory firms like Accenture.
- Finance firms like EY, PayMaya & BDO.
- Banks like BNP Paribas and Citi Bank.
- Universities like Bangor, Manchester, Cardiff and Birmingham.
- Charities like Compassion UK & Shelter
Sporting organisations like England Cricket Board, the FA and football teams.
- Tech companies like Interdigital, SAP & Cannon Design.
- Food & drinks companies like Twinings, Mondeleze, Sainsburys & Tesco.
- Energy companies like Gazprom, Falck Renewables & OVO energy.
- Various government departments and councils.
- Gaming industry the likes of the Serbian Nordeus company.
There isn’t really a typical! Amy has delivered to groups of 6 and groups of 3500, and most numbers in between. The great thing about keynotes is that you can bring in any size group of people together and inspire, equip, create meaning, offer a shared language, until memorable stories that will bring those people together through a shared experience that will last forever. Amy will tailor the keynote and experience to the room size, shape and the number of people there.
We always want to support you to get value from your investment, and know there might be a scenario where not everyone can make the live event. So we will always discuss what the purpose of recording and keeping a talk would be, and typically we permit a recording to be kept for 30 days internally to allow others to catch up. However, we have permitted other scenarios depending on circumstances and needs.
Amy is keen for your event to be as successful as possible. She wants your organisation to move forward as a result of the input given. She is also super curious, so, whenever her schedule permits she’d love to spend as much time as possible with the participants and organisers. She believes that hearing some of what they are experiencing really helps her to see things from their perspective, use familiar reference points and get a sense of where their energy will be at.