Read articles on how the latest insights from the world of neuroscience and behavioural science can make a difference to your organisation.
Tracking and boosting creativity in the brain Thinking creatively isn’t just about generating novel thoughts, it is about suppressing obvious ones too. This isn’t anything new. It is obvious in fact. We already know from previous creativity research relating to what’s...
Creativity. Is Your Intelligence Having Fun? If I asked you to name a famous person who you thought has (or had) a really creative mind, what would your answer be? Have a think for a minute. When I asked a friend of mine this question, his answer was Joan Miró the...
There’s a treatment for phobias called ‘systematic desensitization’. If you had arachnophobia and I placed a spider on your arm, you would react ‘badly’. Perhaps your heart rate would go up a little… you might have a tendency to move out of the way – away from the spider. The immediate and close proximity of a real spider is way too much to cope with. It is too real and too in your face. So, with systematic desentization you would start by thinking about a spider on….
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