What are we about?

Synaptic Potential works towards creating happy people in successful organizations. We want people to feel great come Monday morning and proud of themselves come Friday afternoon.

We believe that by understanding how your biggest resources (your brain and mind) work that you are more equipped to do a great job while feeling more fulfilled.

You are at the centre of everything we do. Science tells us repeatedly that to best serve you we need to understand you. We combine the insights you give us with our advanced and thorough knowledge to design and deliver trainings that will get you results.

Ultimately we work with you to achieve your outcomes.

If you share any part of this vision then please get in touch, as we are always keen to hear from individuals and organizations open to working in a similar way.

How do we do work?

Strategic guidance: Helping organisations discern which strategies will most easily deliver the biggest benefits and profits in your specific situation requires us getting alongside you. We work to understand your goals, challenges and needs while educating you about the key distinctions from neuroscience so you are empowered to make choices in how to move your business forward.

Research: The field of neuroscience is developing every day, with new technology affording us deeper insights, new discoveries being made and new theories being explored and proven. We stay in close communication with the scientists on the cutting edge of this research to ensure we are delivering the most useful applications to you quickly.

Amy Brann giving presentation

Training: We offer a range of in-house programmes that enable teams to quickly understand how to improve their efficiency, effectiveness and productivity. The brain is involved in everything that is done every day so increasing people’s understanding of how it works quickly delivers a return on investment.

Conference Speaking: Amy Brann is an enthusiastic speaker who loves revealing the hidden workings of the brain to a wide range of audiences around the world. She is committed to explaining things in an accessible and inspiring way so her talks are received as fascinating and entertaining.

What our clients are saying

We work with a wide range of organisations who are keen to achieve a result. What makes a great partnership is an interest in applied neuroscience (not necessarily any detailed knowledge of the field), clarity in the desired outcome (we can help distil this) and a drive to improve things.

Our senior team introductory session with Amy provoked a high level of interest and engagement. Since working in this role, I haven’t seen the group latch on to something so quickly in such a strong way.

Steven Napier, International HR Director, Twinings Ovaltine

Thanks – yesterday was a great start. I simply loved it, it was wonderful to see your passion and expertise in action. I had a chat with my colleagues on our way back to the office. We all thought it was extremely valuable and your storytelling combined to exemplifying was simply great!

Anne Lind – MD Financial Services, Talent and Organisation Lead Nordic, Accenture, Finland

For me, I really enjoyed the whole day and especially the morning. I value your grounding in research and the strong connections to that. You are very knowledgeable and able to answer anything that is thrown at you.

Jane Sendall, Warner Bros, VP, Learning and OD, EMEA and Asia Pacific

The work Synaptic Potential have been doing with UNNC has been a great catalyst for change where we have seen real outcomes. We have an engaged team of coaches trained in neuroscience who have a great awareness of how to get the best from people.

Ben Whitter, Director of Organisational Development, University of Nottingham Ningbo, China

Our Services



Digital Resources



Meet the team

Synaptic Potential have a small select core team and work with a wide group of external international experts

Amy Brann

“I love making organisations better through game changing neuroscientific insights. I do this as an author, consultant, workshop creator and speaker all over the world” – Amy

Amy Brann blends her academic knowledge of how the brain works with her experience of leaders’ challenges to share uniquely insightful ways forward.

Amy started studying medicine at UCL before leaving to work with individuals and organisations. She consults, delivers workshops and keynotes globally to companies such as Accenture, EY, and Warner Bros.

She is the author of ‘Make Your Brain Work & ‘Neuroscience for Coaches published by Kogan Page and ‘Engaged: The neuroscience behind creating productive people in successful organisations’ published by Palgrave Macmillan.

Her organization partnered with Bangor University’s Behaviour Change Centre to enable participation in researching and developing the cutting edge insights that are solidly underpinned by science. These credible approaches mean organisations trust her to partner with them to get results.

Amy has had broad cultural experiences including running sales teams in Asia, managing teams in Belize and Egypt and running culture change programmes globally.

Based in Warwick in the UK, she is frequently described as an inspiring and engaging speaker who shares bite sized actionable takeaways.

Twitter: Amy_brann

LI: amybrann

Email: amy@synapticpotential.com

Frances Mileski

Marketing Manager

Based in the United States with a passion for learning and extensive marketing experience, Fran is our digital guardian.  She enables Synaptic Potential’s mission to reach and engage audiences worldwide with consistent, informative, and science-backed content.

Email: frances@synapticpotential.com

Dr. Jessie Gulsin

Coaching & Wellbeing

Jessie is a trainer, supervisor and Coach. Experienced in giving practical feedback that leads to changes in thought processes and behaviour. Encouraging and skilled in developing adult learners. Supporting them to keep on track, identifying their gaps in knowledge and areas for future focus. Expert in observing skill sets via video and coaching improvements. She is also a compassionate and proactive GP in her local area.

Email: admin@synapticpotential.com

Stuart Brann

Financial Manager – Admin Director

Stuart BrannStuart runs Synaptic Potential. While Amy is out speaking, training and researching Stuart keeps the systems running. As a skilled Coach he is able to ensure we work most effectively with collaborators. His analytical thinking style helps the company focus on where we can make the biggest difference.

Email: admin@synapticpotential.com

Stephanie Sturges

Coaching & Leadership

Stephanie has worked for the past 12 years in academia leading Executive Education at a senior management level. This has included developing, accrediting, managing, delivering and leading teams responsible for the delivery leadership, management and coaching development programme at Masters level.

Stephanie is a qualified coach and currently completing her Doctoral research (Leadership and Coaching) having already completed a Masters’ in Business Coaching and a PG Diploma in Coaching Psychology. Stephanie also provided coaching supervision, engages in CPD and supervision for her practice.

Email: admin@synapticpotential.com

Jennifer Newson


Jennifer is a cognitive neuroscientist who specialises in making the complex world of neuroscience accessible to a broader audience. After completing a PhD in Experimental Psychology at the University of Oxford, she began her research career as a Neuroscience Research Fellow at University College London. Her academic research focused on exploring how people pay attention, recall past events and imagine their future using a variety of psychological and brain imaging techniques. She then decided to change tack and moved to work in the commercial sector where she spent 8+ years working for Givaudan, the world’s largest fragrance and flavour company. There, she set up and led their Neuroscience Research team, working with global consumer product clients such as Unilever and Procter & Gamble; developing new technologies based on neuroscientific understanding and methodologies; and educating colleagues on how insights from neuroscience can help them think differently about their daily work. She is now a valued team member at Synaptic Potential working on a range of different projects.

Email: admin@synapticpotential.com