Unlocking and Unleashing the Power of our Brains


Subscribe to the Synaptic Potenital Community

Never miss regular updates on Leadership, Management and Wellbeing in the Workplace as well as upcoming events from Synaptic Potential and Amy Brann

Benefits of Joining:

  • Get expert commentary, analysis, and scientific insight
  • Exclusive invites to webinars
  • Our latest Whitepapers

The Science of Harvesting Human Potential

For 15 years, Synaptic Potential has pioneered the art of building better brains, employing neuro-based, game-changing methodologies that have transformed  leaders, teams and organisations. Led by founder Amy Brann, the Synaptic Potential team believes in our ability to unlock our full potential. By re-engineering how we learn and democratizing its delivery, impossible becomes possible. Inspiring audiences and clients worldwide with keynotes, workshops and smart digital resources, learning is made fun, accessible, impactful and refreshingly entertaining. The future of work is in our hands – let’s shape it well.

“Rare Insight Delivered with a Human Touch”




Digital Resources



What are people saying about us?

Every single sentence was a nugget of gold

“Pretty quickly in our selection process you set yourself apart from the crowd. Your understanding of the situations we described and exploration of solutions you could offer showed a superior grasp of your field that was at once both credible and engaging. During our consultancy session every single sentence was a nugget of gold. I’ve got pages of notes. We couldn’t have asked for more.“

Hodl Whittaker, Learning Manager for Group, Tesco

High quality work in short periods of time

“I have had the opportunity to work with Amy for approximately a year and in that time she has proven to be very engaging regardless of whether talking to a senior global stakeholder or a junior professional. Amy is able to discuss a range of topics in a manner where she demonstrates deep knowledge and understanding of neuroscience yet translates this into a simple matter of fact way. She is articulate in her delivery and is able to build on ideas in a collaborative way. She is very responsive and provides high quality work in short periods of time. Finally for me, one of Amy’s differentiating factors is her ability to link real business problems to solutions.“

Caroline Henderson, Director, Global Assurance Talent Team, EY

High level of interest and engagement

“Our senior team introductory session with Amy provoked a high level of interest and engagement. Since working in this role, I haven’t seen the group latch on to something so quickly in such a strong way.”

Steven Napier, International HR Director, Twinings Ovaltine


“The work Synaptic Potential have been doing with UNNC has been a great catalyst for change where we have seen real outcomes. We have an engaged team of coaches trained in neuroscience who have a great awareness of how to get the best from people.”

Ben Whitter, Director of Organisational Development, University of Nottingham Ningbo, China

Our Story

Why Neuroscience

A people strategy that delivers business growth relies on a credible understanding of people. This is why we draw on neuroscience and behavioural science to ensure we can be your best trusted advisors.

Why Synaptic Potential

If you’re looking for a trusted team of experienced experts who are dedicated to sharing practical ways to improve your business and solve your problems then that’s Synaptic Potential. We’re passionate about using scientific insights to develop your organisation.


Neuroscience Learning Hub

You need trusted partners who have their fingers on the pulse of development. Check out some of the essential ingredients to organisational development.

Contact Us

We love speaking to people who care about their organisations and are investing in their development.

How to Design Organisational Culture

Shaping organisational culture is a popular topic. And for good reason, the culture that we exist within influences how we perform and, therefore, the results an organisation can achieve. While most companies collectively explore what they think their organisational...

Top 7 Things to Look for in Any Leadership Development Training Session

Over the years, we’ve both led and observed a fair share of leadership development training sessions in the UK and abroad. We’ve spoken to those who train, as well as those who are being trained, gathering feedback and seeing what works and what doesn’t. Based on this...

What Makes a Leadership Development Programme Great?

We’ve all been there. Sitting in a room listening to someone who, at first glance seemed to be just what the company needed. Someone who could talk your people through the ins and outs of how to become a great leader, guiding them through the skills they need and...

The Trend of Raising Mental Health Awareness

If we choose to look for some positives to take from the global pandemic, one contender is the trend of raising mental health awareness. A considerable number of people have found the last year tough. Children have been separated from their friends. They've had to...

Virtual Learning: Where Students can Virtually do Anything

Around the world, teaching professionals have to turn to virtual platforms to teach their students. While some virtual learning is seen as a poor substitute for in-person teaching, it doesn't have to be. Because when it comes to virtual learning, then a shift in...