Synaptic Potential have a small select core team and work with a wide group of external international experts.

Amy Brann

“I love making organisations better through game changing neuroscientific insights. I do this as an author, consultant, workshop creator and speaker all over the world” – Amy

Amy Brann blends her academic knowledge of how the brain works with her experience of leaders’ challenges to share uniquely insightful ways forward.

Amy started studying medicine at UCL before leaving to work with individuals and organisations. She consults, delivers workshops and keynotes globally to companies such as Accenture, EY, and Warner Bros.

She is the author of ‘Make Your Brain Work & ‘Neuroscience for Coaches published by Kogan Page and ‘Engaged: The neuroscience behind creating productive people in successful organisations’ published by Palgrave Macmillan.

Her organization partnered with Bangor University’s Behaviour Change Centre to enable participation in researching and developing the cutting edge insights that are solidly underpinned by science. These credible approaches mean organisations trust her to partner with them to get results.

Amy has had broad cultural experiences including running sales teams in Asia, managing teams in Belize and Egypt and running culture change programmes globally.

Based in Warwick in the UK, she is frequently described as an inspiring and engaging speaker who shares bite sized actionable takeaways.

Twitter: Amy_brann

LI: amybrann


Frances Mileski

Marketing Manager

Based in the United States with a passion for learning and extensive marketing experience, Fran is our digital guardian.  She enables Synaptic Potential’s mission to reach and engage audiences worldwide with consistent, informative, and science-backed content.  


Frederique Murphy


Frederique is a key leadership partner at Synaptic Potential. She is an expert in translating research on the brain into useable chunks for individuals and organisations to apply. Results focused, driven and fun are some of the qualities that mean she is excellent at helping us to serve more people.
Frederique is a gifted trainer and speaker, and participants on the programmes she delivers are consistently impressed by her style and ability to take complex neuroscientific concepts and demonstrate the profits available by employing them.


Jennifer Newson


Jennifer is a cognitive neuroscientist who specialises in making the complex world of neuroscience accessible to a broader audience. After completing a PhD in Experimental Psychology at the University of Oxford, she began her research career as a Neuroscience Research Fellow at University College London. Her academic research focused on exploring how people pay attention, recall past events and imagine their future using a variety of psychological and brain imaging techniques. She then decided to change tack and moved to work in the commercial sector where she spent 8+ years working for Givaudan, the world’s largest fragrance and flavour company. There, she set up and led their Neuroscience Research team, working with global consumer product clients such as Unilever and Procter & Gamble; developing new technologies based on neuroscientific understanding and methodologies; and educating colleagues on how insights from neuroscience can help them think differently about their daily work. She now works as an independent consultant, supporting Synaptic Potential across a range of different projects.


Stuart Brann

Manager – Administrator

Stuart BrannStuart runs Synaptic Potential. While Amy is out speaking, training and researching Stuart keeps the systems running. As a skilled Coach he is able to ensure we work most effectively with collaborators. His analytical thinking style helps the company focus on where we can make the biggest difference.